2019 sees near-record Halloween spending
Posted on October 29, 2019
It’s almost scary how much we spend on Halloween.
172 million of us will celebrate the holiday and, according to the annual survey conducted by Prosper Insights & Analytics for the National Retail Federation, we’re poised to spend an average $86.27 per person this year, just short of last year’s record $86.79. That’s $8.8 billion in total U.S. consumer spending, down from last year’s $9 billion. The survey attributes at least some of that drop to consumer uncertainty regarding our country’s ongoing trade war with China.
If you’re like most of the houses I trick-or-treated at as a kid, you’re not giving out full-size candy bars (boo! – and that’s the disappointed boo, not the scary boo). So, where’s all that money going?
The survey says we’re spending $3.2 billion on costumes (purchased by 67 percent of Halloween shoppers), $2.6 billion on candy (95 percent), $2.7 billion on decorations (72 percent) and $390 million on greeting cards (34 percent).
What? You don’t send out Halloween cards? What kind of a monster are you?
At least some of that holiday money is going to the dogs (and cats, etc.) -- 29 million of you plan to dress up your pets for Halloween. The top costume for critters? Pumpkin, followed by hot dog, superhero, bumble bee and the super-creative “cat”.
That’s like me dressing up as a blogger.
The survey of 7,419 consumers was conducted September 3-10 and has a margin of error of plus or minus 1.2 percentage points.